Become Illustrator in the Digital Era

As an illustrator, I often wonder what can I do to distribute my work more. Most of the illustrator out there would say, “Draw, draw, draw, and publish, publish, publish”, which is true. That is why I try many portfolios online to publish my work, Instagram, Behance, Dribble, DevianArt, u name it. There are lots of channels that most of the time overwhelmed me.

So I thought there must be something that I can do strategically, and my learning journey begins.

I believe in learning we have to start with the fundamentals such as:

No, it is not cliche, as again it is fundamental. In order for us to be able to serve others are to know ourselves first. Not only to know that I am an illustrator and I can draw things but more like what things that I comfortable to draw, when or in what environment I can be productive drawing and make arts, etc. So that when you decided to take a commission job in illustration, you know what job you can handle.

It is important for us to know which channel to handle first, and to do that, we can start by knowing your audience first, what are their demographics, where they hang out and when they hang out, what are their preferences, etc.

Do you know that you can switch your Instagram account from personal to business? This feature allows us to get the basic analytic about our accounts, such as the impression of your posts, the activity, like what day your posts get most interactions, and your audiences, the overall growth, top location, gender, etc. This can be a start.

A strategy is better to build based on objectives. That is why, after you know yourself more, you know your audiences more, you better sit down and think about what are the objectives for your account, is it to get new followers, is it to promote your service, is it to sell your artwork, etc. Then you can learn how to do it and what to do to get there.

One thing I learn from my journey is, better start doing, start experimenting and celebrate the progress. As in arts, there are no right and wrong in digital marketing, there are effective and ineffective. And in order for us to know which one is what is by doing! SO, enjoy the process and keep making progress!

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