PERK LIST OF WORD OF MOUTH MARKETING

“Word-of-mouth marketing is the best form of Free promotion”
― Bernard Kelvin Clive

Marketing has now moved ahead of social media posts, slogans, advertisements and t.v commercials. It has now reached hearts, mouths, cities and states. Mouth marketing in small cities is on vogue because there everyone is a friend of everyone and so are their words.

Think of the time when you showed your new bag to your friend and praised the brand so much that she immediately ordered a lavish bag from the same brand. In that very moment, word- of- mouth marketing occurred, the moment when you promoted the brand through your words. Got the funda now?

People follow the recommendation of those whom they trust. Digital marketing agencies highly abide by this concept. Most worthy source of advertising are consumers you can trust. As per the Nielsen Global Survey 83% of 30,000 applicants said they trust recommendations of closed ones.

WOM Marketing is loaded with tons of benefits such as:

1. Creates reliability: Humans are surrounded with campaigns and awe- striking ads every day. Be it a billboard, tv show, application, browser or any digital media platform, ads never leave the human eye. Who doesn’t want to go for a trusted company? Buyers rely on recommendations from existing users and dashing brand ambassadors too. Ranbeer Kapoor for Oreo is a handsome example. So when all of the above mixes together it creates reliability for the brand and hence a better word- of- mouth!

3. Brand Awareness: Of course that’s a non- misseable perk of WOM Marketing… brand awareness! Even if people hearing about your brand do not purchase immediately they at least get aware of your brand and its reputation. Just like a storm the brand- talk spreads in the community and woah your brand is promoted without you spending any money on advertisement. Add to that, WOM Marketing also develops positive feeling towards the concerned brand; generates connection cum empowerment in consumers; and helps them differentiate between competing organisations.

4. Cost effective: Needless to say, WOM Marketing is a low- budget marketing technique. I mean there is simply zero investment in such marketing. Focus on quality, provide a good user experience and leave the rest on the consumers. They will eventually praise and promote your business.

5. Builds Community: Just like a long, long family whatsapp group your brand can get its own group, a community as we say. The better the WOM Marketing, the more the customers and higher the awareness of your brand. And loyalty is the base of such a community building.

We have discussed the perks, it’s time to understand the processing of WOM Marketing. According to Jonah Berger of University of Pennsylvania WOM Marketing occurs because of Social currency and Triggers

Social currency- Exclusivity, the feeling of being special is what social currency is all about. When a consumer knows about a pre- sale or an auction or an exhibition he gets the feeling of being privileged. As a result he conveys the news to his closed ones with a sense of pride because he has insider’s information… secret information which others are not aware about. It is here that WOM Marketing starts. This kind of mouth marketing in small cities is on rise.

Triggers- Well triggers refer to a list of options of brands piled up in your list. They are not advertised yet they are stored in the back of your mind and get used when necessary. For instance your cousin told you about a gift shop near your place. It’s 9 o’clock at night and you are hurrying for a birthday party but you don’t have a gift. At this point your mind will trigger the new gift shop your cousin recommended and you make the purchase !

WOM Marketing is implemented both online and offline. There are various digital strategies to boost word of mouth marketing and they are as follows:
Striking characteristics- Quality experience is the foremost requirement to make people talk about your brand. Analyse your brand. Figure out one or more than one special feature of it. This very characteristic can make your brand famous.

Reviews & ratings- You take any company, Swiggy, Ola, Uber… they all ask you for rating. Encourage the users to share their reviews and rate your product. It works as proof of your quality.

Connect to the influencers- Prominent thought leaders and influencers have got a huge fan following and their words matter. So try to connect to such people and make them talk about your product in public to establish a good reputation.

Referral programs- Through referral programs lots of people get to know about your product. It is speedy and a successful marketing technique in relation to WOM Marketing.

User- generated content- Here you have to play smart. As a marketer you must encourage your users to generate their own content about the product. They need not write an essay. They can simply post a picture, a hashtag, a comment or the usual share on social media with a word of praise.

Exclusivity- Give customers something exclusive, something they won’t find elsewhere. It will steam up discussion about your brand and its offers.
To wrap up, I would say that if you are low on cash and wanna make the world talk about your product then encourage praiseworthy words out of your customers and bingo you get the crown!

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