Is this the Golden Age of Native Advertising?

You’ve seen it all.

The one thousand and one unsolicited emails.

The highly loud television commercials interrupting your favorite TV shows .

And the telemarketer calling for the hundredth time after you have warned him to stop.

And all they crave for is your attention… and of course the contents of your pocket.

With this kind of marketing in which adverts are being forced down the throats of unwilling consumers, it’s not surprising that they have developed a serious aversion to it.

Needless to say, this has led to the rise and boom of ad blocks.

According to Pagefair, the number of devices using ad block in 2016 was 615 million. And this figure is expected to be increased drastically every single year!

According to Pagefair, the number of devices using ad block in 2016 was 615 million. And this figure is expected to be increased drastically every single year!

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https://medium.com/@ozehlaw/is-this-the-golden-age-of-native-advertising-2341c4187e1e

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