How To Build Your Native Advertising Strategy? 3 Ways that Work

Internet users have expressed their annoyance at the distraction and inconvenience of display ads for years — from the introduction of banner ads in the 90’s to the countless moving and flashing iterations we’ve seen since. So, it’s really no surprise that ad-blocking programs have been barreling into mainstream use. A new report shows that the usage of ad-blocking extensions is up a full 41% globally from 2014.

Sponsored content is working for marketers and publishers, and readers are engaging with it. As a matter of fact, spending on native advertising is expected to reach $4.3 billion this year, up nearly 34% since last year. It’s safe to say that it’s here to stay; it’s gaining momentum; and it really can work for everyone.

Native ads are relevant to readers.
Good content is good content, and readers will be drawn to it. When native advertising is tailored to a target audience and has been created with that audience in mind, readers won’t want to block it. Good native advertising engages readers just like editorial content — not because it’s sneaky, but because it offers genuinely relevant information.
Native ads improve reader interaction with ad partners.
Compared to more traditional banner and pop-up ads, native advertising presents a much milder inconvenience to the reader. Or, ideally, it actually enhances the user experience by supporting high quality content and journalism. Many times, it allows pages and apps to load at a faster pace without interference from other types of ads. Native advertising is a way for publishers to generate ad revenue while actually improving user interaction with ad partners.

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